YOUR WEB SITE IS ENTERING A RACE! YOU NEED A HIGHLY OPTIMIZED WEB SITE TO WIN THE RACE FOR TOP PLACEMENT! YOUR PAGES HAVE TO BE BUILT SEARCH ENIGNE FRIENDLY FROM THE GROUND UP, AND OPTIMIZED FOR YOUR KEYWORDS.

THE CONTENT OF EACH PAGE OF YOUR WEB SITE AND HOW IT IS SEEN BY A SEARCH ENGINE HAS BECOME EXTREMELY IMPORTANT!

IN THE NOT TO DISTANT PAST ALL WE HAD TO DO WAS WRITE SOME META TAGS. THAT WOULD BE ENOUGH TO GET US ON THE THE SEARCH ENGINES. THOSE DAYS ARE GONE FOR GOOD. CONTENT, CONTENT AND HOW THE CONTENT IS DISPLAYED IS OF PARAMOUNT IMPORTANCE NOW!

THE FIRST STEP IS TO RESEARCH THE KEYWORD PHRASES, THAT YOU WANT YOUR PAGE TO BE INDEX UNDER. WHEN DOING THIS RESEARCH SINGLE WORDS ARE NOT GOOD . THEY ARE TO GENERAL. YOU NEED SPECIFIC POPULAR PHRASES. THAT YOU WANT YOUR SITE LISTED UNDER.

KEYWORDS SHOULD NOT BE GENERAL WORDS SUCH AS "SALES", "CARS", "GIFTS" "INTERNET". KEYWORDS SHOULD BE SPECIFIC TWO AND THREE WORD PHRASES . THEY SHOULD BE RESEARCHED FOR POPULARITY. KEYWORDS MUST BE RELEVANT TO YOUR WEB PAGE AND APPEAR ON IT! KEYWORDS SHOULD TARGET YOUR DEMOGRAPHICS.

AFTER YOU HAVE YOUR LIST OF PHRASES. YOU SHOULD PUT THEM INTO SHORT SENTENCES.

THE FIRST ITEM THAT A INDEXING SEARCH ENGINE SHOULD SEE ON YOUR PAGE IS TEXT DISPLAYED WITH THE "H1" TAG. PUT YOUR MOST IMPORTANT PHRASE IN THAT TAG. THAT TEXT SHOULD CONTAIN YOUR MOST IMPORTANT KEYWORD PHRASE.

THIS TEXT SHOULD ALSO MATCH INFORMATION FROM YOUR TITLE AND KEYWORDS IN YOUR META TAGS.

THE TOP OF YOUR PAGE SHOULD NOT BE A JPG OR A GIF (which are a types of picture) OR ANYTHING ELSE!

ONE COMMON MISTAKE THAT WEB DESIGNER MAKE IS THAT THEY BUILD PAGES THAT HAVE JPG'S AND GIF'S WITH TEXT IN THE PICTURES. THE TEXT IS ACTUALLY IN THE PICTURE OR IMAGE AND THE SEARCH ENGINES CAN NOT READ ANY OF THE INFORMATION.

THEY LOOK GREAT. BUT WHAT GOOD IS IT? IF THE SEARCH ENGINES CAN NOT READ TEXT IN A PICTURE! MANY WEB SITE OWNERS DO NOT EVEN REALIZE THEIR SITE IS BUILT THIS WAY. THEY SPEND A GREAT DEAL OF TIME SUBMITTING AND GET NO WHERE!

IF A SEARCH ENGINE DOES NOT SEE ANY INFORMATION, THAT IT CAN NOT INDEX. THAT WILL STOP YOUR PAGE FROM BEING LISTED. THAT WILL GIVE YOU PROBLEMS WITH YOUR PLACEMENT ON MOST SEARCH ENGINES.

A SIMPLE TEST IS IN INTERNET EXPLORER HOLD DOWN THE LEFT SIDE OR YOUR MOUSE AND HIGHLIGHT TEXT. IF YOU CAN HIGHLIGHT IT, IS IS PROBABLY HTML AND OK. BUT IF YOU GET A CIRCLE WITH A LINE ACROSS IT, YOUR TEXT IS IN A PICTURE AND YOU NEED TO MAKE CHANGES!

YOU CAN ALSO TRY THIS BY RIGHT CLICKING OVER THE INFORMATION ON YOUR SITE. IF YOU GET A MESSAGE THAT SAYS, SAVE PICTURE AS- YOU HAVE A PROBLEM.

FOR YOUR SITE TO PLACE HIGH YOU MUST SOLVE THESE AND OTHER PROBLEMS. YOU CAN FOLLOW THE INSTRUCTIONS WE HAVE HERE AND YOU WILL LEARN HOW TO BUILD A GREAT PAGE.

ONCE YOU GET PAST THE PICTURE AND IMAGE PROBLEM , YOU SHOULD THEN USE THE H2 REF. THE "H2" TAG AND TEXT CONTAINING MORE KEYWORD PHRASES ARE THE NEXT ITEMS THAT SHOULD BE ON YOUR PAGE.

YOU THEN WANT TO HAVE SOME HYPER LINKS THAT MUST HAVE KEYWORD PHRASES IN THE TEXT.

YOU SHOULD THEN START THE BODY OF YOUR TEXT . YOUR TEXT SHOULD CONTAIN 150 TO 200 WORDS. IDEALLY 15% OF THESE SHOULD BE KEYWORD PHRASES. HYPER LINKS USING TEXT SHOULD BE USED IN THE BODY AS WELL.

INFORMATION TOWARDS THE TOP OF THE PAGE IS CONSIDERED MORE IMPORTANT! Many search engines are now becoming content oriented and give much more weight to information at the top of your page. They look for keywords in many places so that they can return the best information. Therefore keyword continuity in your site is important. By having your most important key words used with the H1 and then the other "H" ref.'s gives added weight to your key words. The H1 ref should be used only once. The H2, H3 and H4 ref can be used more then once but do not over do it!

HYPERLINKS USING KEYWORD PHRASES SHOULD BE USED IN THE TEXT AS WELL.

TURN THE "ALT" ATTRIBUTE ON FOR ALL IMAGES THAT ARE ON YOUR PAGE. USE UP TO 3 KEYWORDS PHRASES WITH EACH IMAGE.

SOME SPIDERS ARE NOW CONSIDERING MORE THEN 1 GATEWAY/DOORWAY PAGE SPAM! BUILD JUST 1 GATEWAY PAGE AND DO IT RIGHT!

HAVE YOUR KEYWORDS APPEAR AT LEAST 3 TIMES IN YOUR TEXT AND IN 2 DIFFERENT HYPERLINKS

TO MUCH JAVA SCRIPTING WILL MAKE INDEXING HARDER.

MAKE SURE YOUR PAGE IS FAST LOADING

A HIGHLY OPTIMIZED GATEWAY PAGE OR DOOR WAY PAGE SHOULD TAKE THE PLACE OF YOUR HOME PAGE. IT SHOULD NOT BE USED TO TRY AND FOOL SEARCH ENGINES. IF DONE CORRECTLY IT WILL GET YOU EXTREMELY HIGH PLACEMENT.

In your text you should use each of your keywords at least 3 times. Do Not use them in a row. Put them in real sentences. Text towards the top of the page counts more then text at the bottom. Your keywords on average should be about 15% of your overall text. Two to three hundred words of text would be great, so the math is easy for the key words. If you go over 15% keyword usage compared to text the search engines might consider it spam. Use hyperlinks more then once while maintaining a nice layout.